Buyer Persona Development

A better question might be:

who are they,

how are you connecting with them ,

and how do you plan to draw them in with your marketing?

Buyer personas are the response inbound businesses have used to answer these questions during the last 10 years. 

When managing your contacts through a newer conversation is happening with buyer personas. If you have both marketing and sales working together with tools to market, sell, and communicate with your customers, your buyer personas are going to need to fit into each section of your contact management strategy.

Having your buyer personas be the center of your contact management strategy will help drive success for your business. So let’s look closely at where buyer personas fit into both marketing and sales. 

A quick definition of a buyer persona is: buyer personas are fictional, generalized representations of your ideal customers.

Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans.

Think about trying to create an email for a marketing campaign, or being on a sales call and not being able to picture who you are talking to. Being able to have a clear understanding and definition of who your buyer personas allow you to drive content, product development (depending on your industry), sales interactions, and really anything that you do in relation to your potential customers and then customers.

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