ABM Solution

Unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts.

Deepen your relationships. Differentiate your value.

All the tools you need to run a successful ABM strategy across Marketing and Sales.

Account-based marketing software that makes selling to high-value accounts easier than ever.

ABM Strategy

Set up your ABM strategy with ease.

Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Set up default properties to tag accounts and buying roles. Leverage AI-powered recommendations of target accounts to ensure sales never misses a beat. And do it all within a CRM that holds your existing customers and qualified leads, so you never have to worry about losing important contact details across marketing and sales.

Enable collaboration across teams.

Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. Make use of the Target Accounts Home feature, which gives both teams a bird’s eye view of progress across all target accounts. And with Slack capabilities, you’ll have stronger account-based collaboration than ever. Everyone can come together to support high-value target accounts, create channels named after the deal or account, regularly post KPIs, and share notes automatically between Slack and HubSpot for posterity.

ABM 2
ABM 3

Attract high-value accounts and forge deeper relationships with more personalized engagement.

HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account. With new account-level targeting added to the LinkedIn Ads integration, you’ll have the ability to target companies by target account status or tier, and contacts or subsets of contacts at target accounts. The account overview sidebar, the ABM playbook for sales reps, and a native integration to link your HubSpot and LinkedIn Sales Navigator accounts, help further deepen your relationships with people over time, helping build more authentic connections with stakeholders within each account.

Track and measure from end to end.

Track and measure key milestones throughout an account’s journey, continuously using data to adapt and iterate on your ABM strategy. Get a more detailed understanding of what’s happening at an account level with the account overview feature, or get a higher level view using out-of-the-box ABM reporting dashboards. You can even use company scoring to identify the highest value accounts and help prioritize reachout.

ABM 4

Integrate with tools you know and love

Lean on our rich ecosystem of app and strategic partners to help you customize your ABM strategy.

Team-friendly packaging to unlock more value

HubSpot’s new tools for account-based marketing are now available in Marketing Hub Professional and Sales Hub Professional products. With the majority of new ABM tools shared between Marketing Hub and Sales Hub, it’s easier than ever for teams to work better together.

ABM 5
Sale 1

Sell to high-value accounts with more collaboration, less complication.

Turn your target accounts into customers with a successful account-based sales and marketing strategy.

Deepen your relationships, differentiate your value.