Why should you join the 360 Inbound Training?
Why was your company founded? What mission was it created to fulfill? It’s an important thing to know, especially if you want to implement an inbound strategy. Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do.
No matter the size of your business, you have the opportunity to align everyone behind a set of shared goals or visions that everyone is working toward. To take that first step, together, down a targeted path that will take you where you need to be, you need shared business goals to create a sense of accountability and a basis for transparency across teams.
Most of the businesses considered themselves as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. But nowadays, you need a better path for your businesses to lead today’s competitive market.
That’s where “The Flywheel Business Model” plays a role.
A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to it, it spins faster. And unlike a funnel, where the only way to maintain a constant speed is to keep adding more to it, the flywheel will continue spinning. From a business perspective, the rotation of the flywheel represents the growth of your business. Happy customers provide the energy that fuels that growth. Everything you do should be done with the goal of creating customers who will add positive energy to the flywheel and accelerate your company’s growth.
So, how does Inbound Training guide your business to grow better?
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides a company to do business in a human and helpful way. The inbound approach to doing business is more human and customer-centered.
You can learn through the training why this shift has happened, how buying behaviors are evolving, and the fundamentals of an inbound business.
Discover the fundamentals of inbound, the inbound methodology and the flywheel and learn how to apply them to your business. The Inbound Course teaches you how to run a successful inbound business, from marketing to sales to services.
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